What do social media platforms have to do with security? Many people hope that the websites and online services they use most often are quite closed from a security point of view. Unfortunately, as we have all learned in recent years, even some of the largest companies in the world are unable to adequately protect their systems.
What does social media platforms have to do with safety?
What do social media platforms do to ensure safety?
When the inevitable and large amounts of unprotected customer data escape around the world, this is always presented as a loss of personal data. Of course, there are several ways to control the protection of your confidential data (VPN, proxy services). It can be difficult to decide what is best for you, but with the help of some crazy people and their feedback, you can easily improve the security of your data.
If this is true, it gives the impression that the problem lies in the invasion of privacy, with identity theft and financial fraud having much more devastating consequences from data leaks. With the right combination of data, it is surprisingly easy to steal a person’s identity. Social networking platforms generally do not contain information about banks or credit cards, although there are exceptions to this rule. However, there are other reasons to be concerned about the safety measures they have taken.
Bots are the scourge of many social media platforms and have made some online dating services almost unusable. There are so many bots online that it is often difficult to see if you are talking to a real person when you first have a live chat with someone. Of course, bots have many legitimate uses, but they are also armed in a number of ways to enable criminal elements to commit malicious acts.
Perhaps the best-known example is the 2016 presidential election in the United States, where Russia actively used robots to reinforce false news and other propaganda messages via Facebook and other social media platforms. The apparent ease with which Russia has been able to carry out these operations has led many people to call for more effective regulation of social networks, where they are legally obliged to protect their users.
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Some take the easy way out and only act to punish the most shameful examples of malicious or excessive use of robots. Others use active measures to prevent robots from functioning properly or to slow them down and make them as inefficient as possible.
Bots are a challenge for social media platforms because their business model is based on convincing marketers to spend money on advertising on their platforms. If the social networking service is unable to provide accurate data on the number of users, it will have serious problems.
For social media companies, the only thing better than solving security issues on their platforms is what they do. Facebook & Co. needs investors and advertisers who believe in the platform. This means that any measures taken to ensure their safety and to increase investor confidence must be easily foreseeable in a press release or a major public event.
Of course, it is preferable that the measures really make a difference, but as long as they enable the free movement of money, it does not matter. For example, after the death of the Christchurch Mosque, Facebook was confronted with a number of difficult questions. The massacre took place live, the full 17 minute video was streamed online for 17 minutes before Facebook went live.
This is not the first time marketers have been concerned about brand security on Facebook. Like all social media platforms, Facebook hides its laziness and reluctance to finally do something, as a bold stance in defence of freedom of speech. Yet she promised to invest a phenomenal amount of money in her safety. A few weeks ago Mark Zuckerberg announced that Facebook’s latest security budget will overshadow all operating income for 2012.
Twitter has also defended itself against the bots that are now rampant on the platform with sporadic mass bans that have removed millions of bots’ accounts from the platform. In the case of Twitter, their efforts were rewarded by the fall in the price of their shares, which sent a wrong message to the market. Twitter, Facebook and all other platforms understand that if they limit the robots, they will unbalance the companies and influencers who value their platform so much.
Combating the numerous security threats faced by social media platforms is a daunting task that the platforms have apparently not yet been able to accomplish. We haven’t even mentioned many of the leaks and disclosures of personal information controlled by these companies. Social networks are currently losing the battle for their own safety. Given the important role they play in our lives, this should apply to all users.
Article What do social media platforms do for safety?